Strickland Brothers backs Winston-Salem as Germany’s World Cup base camp

Strickland Brothers 10 Minute Oil Change is sponsoring Winston-Salem’s Team Base Camp program for Germany’s men’s national team during FIFA World Cup 2026. The move ties a hometown brand to a global event expected to bring economic, tourism and visibility gains to the city. Why it matters: - Winston-Salem will be on a global stage during FIFA World Cup 2026 if Germany uses the city as its tournament base. - Strickland Brothers is linking its hometown brand to that visibility with a Gold-Level sponsorship. - The arrangement could boost local tourism, business activity and long-term awareness of Winston-Salem. What happened: - Strickland Brothers 10 Minute Oil Change announced support for the Winston-Salem-based Team Base Camp program. - The program will host the German Men’s National Team during FIFA World Cup 2026. - The team will use facilities at Wake Forest University and call Winston-Salem home during the tournament. - Justin Strickland, founder and CEO of Strickland Brothers, framed the sponsorship as a hometown investment. The details: - FIFA World Cup 2026 launches June 11, 2026. - The tournament is expected to be the most-watched sporting event in history, with billions of viewers worldwide. - Germany’s selection of Winston-Salem places the city in a prominent international spotlight. - The sponsorship reflects Strickland Brothers’ stated commitment to the community where the company was founded and continues to grow. - The company said it has long supported local organizations, community initiatives and economic development efforts in Winston-Salem. - As a Gold-Level Sponsor, Strickland Brothers joins community leaders and global organizations working to deliver a world-class experience for Germany’s players, staff, supporters and international media. - The company said its values include supporting the communities where employees, customers and franchise partners live and work. - Strickland Brothers 10 Minute Oil Change was established in 2016 and now operates more than 280 locations across the United States. - The company’s consumer-facing message is “Quality. Quickly.” - More information is available on the company’s website . Between the lines: - The sponsorship is part civic branding, part economic development play. - A World Cup base camp can create a short-term spending boost and a longer-term reputational lift for a mid-sized city. - Strickland Brothers is using a sports moment to reinforce its local identity as it grows nationally. What’s next: - Winston-Salem will need to prepare for players, staff, supporters and international media around the tournament. - The city’s visibility will rise as FIFA World Cup 2026 approaches and Germany’s camp becomes more prominent. - Strickland Brothers plans to celebrate the opportunity with residents across the region.